November 25, 2022

Applying the Make BIG Happen system to grow taller

MIAMI, October 19, 2021 /PRNewswire/ —

  • The Make BIG Happen System is a proven methodology for driving extraordinary revenue and EBITDA growth in any business.
  • Over 875 companies in over 45 countries and industries have successfully used the system
  • CEO Coaching International clients experience EBITDA growth 3x the national average

“Do you know what success in your business looks like in three years? Do you know what it looks like in one year? If you don’t know where you’re going, I promise you you won’t get there.” Mark Moses

In his first book, MAKE BIG HAPPEN: how to live, work and give BIG, Mark Moses outlined the four core questions that formed the foundation of CEO Coaching International, an executive coaching firm that has helped more than 875 companies achieve extraordinary revenue and EBITDA growth. Now in the follow-up book MAKING BIG HAPPEN: applying the Make BIG Happen system to grow (Advantage Media; Hardcover; January 11, 2022), Mark Moses, Don Schiavone, Craig Colemanand Chris Larkin translated the company’s proven set of best practices into a simple three-step process, backed by more than 30 tools, to show leaders how to achieve extraordinary business growth.

The Make BIG Happen system is a structured planning and execution framework that creates directional clarity and operational results with a layered set of expert-designed tools. It allows businesses to grow quickly because it gives leaders a clear picture of where they want to go and a repeatable system with specific, measurable activities that will get them there.

The Make BIG Happen system is made up of three simple elements:

  1. Establish and Maintain Rhythms Make BIG Happen to Establish Structure
  2. Apply Make BIG Happen questions to take action
  3. Leverage proven Make BIG Happen tools to accelerate your success

Born from the authors’ collective experiences in managing, turning around and successfully exiting complex businesses, the Make BIG Happen system is enriched by the participatory practice of having been applied to hundreds of businesses around the world. It brings together all the necessary conditions for success – thoughtful strategy, meticulous planning, a system for keeping track of points and an empowered team of the world’s best talent – operating in a culture of accountability that fosters constant achievement and constant growth.

This book breaks down the system in a way that’s easy to understand and implement, and is peppered with fascinating stories from dozens of companies that have enjoyed the enormous success the system allows.

MAKING GREAT ACCOMPLISHMENTS is available for pre-order and will go on sale wherever the books are sold on January 11, 2022. Visit for more information about the book and to learn more about the executive coaching firm.

MAKING BIG HAPPEN: applying the Make BIG Happen system to grow
By Mark Moses, Don Schiavone, Craig Coleman and Chris Larkins
Media Advantage
January 11, 2022
ISBN-13: 9781642253276

about the authors

Mark Moses
Mark is the author of the international bestseller, DO BIG, and founding partner of CEO Coaching International, which has coached over 875 of the world’s top high-growth entrepreneurs and CEOs in over 45 countries. Mark has won the Ernst & Young Entrepreneur of the Year Award and the Blue Chip Enterprise Award for overcoming adversity. His latest company ranked first among the fastest growing companies in Los Angelesand #10 on the Inc. 500 list of the fastest growing private companies in the United States. CEO Coaching International has appeared on the Inc. 5000 list for the past seven consecutive years.

Don Schiavone
Don has spent more than 30 years leading high-growth businesses using a deep understanding of technology with a data-driven “test everything” philosophy: you can’t manage what you can’t measure. Don’s approach to coaching focuses on three pillars of success: people, processes and systems, in that order. Don currently runs CEO Coaching International as Managing Director and Managing Director, where he has been instrumental in formalizing the Make BIG Happen system over the years.

Craig Coleman
Craig is a very experienced entrepreneur and CEO. Over a period of 20 years, Craig has built and grown successful businesses in the finance and payment processing industries. Craig has been a frequent speaker at industry conferences and a guest lecturer on entrepreneurship at several universities. He is a firm believer in the value of coaching, having been a client of CEO Coaching International for six years before joining the firm as a coach and member of the management team.

Chris Larkin
Chris is a Senior Partner and Chief Growth Officer of CEO Coaching International. In addition to actively coaching CEOs across industries, Chris is responsible for the company’s growth initiatives, private equity and other strategic alliances, as well as the continuous addition of new coaches – who, as successful former presidents and CEOs, have made themselves BIG Happen. A natural challenger, Chris loves being told something is impossible, only to prove the doubters wrong. He is well known for driving strong revenue and profit growth, developing highly effective new sales strategies, and propelling organizations to the forefront of their field.

About CEO Coaching International

CEO Coaching International works with CEOs and their leadership teams to achieve extraordinary results quarter after quarter, year after year. Recognized worldwide for its success in coaching growth-oriented entrepreneurs to meaningful exits, CEO Coaching International has coached over 875 CEOs and entrepreneurs in over 45 countries and industries. CEO Coaching International coaches are former CEOs, presidents or executives who have made things happen. The company’s coaches have driven double-digit sales and profit growth in companies ranging from startups to more than $10 billion, and many are founders who have taken their companies through successful eight-, nine-, and ten-figure exits. Companies working with CEO Coaching International for three years or more have experienced an average EBITDA CAGR of 30.4% during their tenure, more than three times the US average and a CAGR of 18.6%, nearly double the average American. For more information, please visit:

Media Contact
Michael PressKemper Lesnik
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(773) 612-3166

SOURCE CEO Coaching International

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