It was previously reported that sales of CM Punk’s very first AEW jersey erased the previous 24-hour record on Pro Wrestling Tees, which is credible given the continued downfall of PW Tees (and Shop AEW) after the Punk debut. In addition, AEW had apparently bought all the blank T-shirts they could in order to be able to fulfill the large number of Punk T-shirt orders.
According to AEW president Tony Khan, sales of Punk t-shirts have already exceeded six figures in the four weeks since its debut.
Speaking on Busted Open Radio, Khan spoke about the needle movement Punk has made since debuting with the company in August.
“What he did for our participation, our record ratings, our record PPV purchases,” Khan began. “We set a live attendance record in Chicago. We set all kinds of new merchandising records. We have sold over 100,000 CM Punk shirts. We have sold thousands and thousands and thousands of cream bars icy since he started giving them away. He completely changed our business, and that was what we expected when he first arrived. “
AEW All Out, the site of Punk’s first match in seven and a half years, would be the first non-WWE pay-per-view to clear 200,000 pay-per-view purchases since 1999.