Gen Z knows how to get by – a stellar example is their take on modern thrift store: Depop.
Depop is a social shopping app recently acquired by Etsy for $ 1.6 billion. The company makes money by taking 10% of all sales on its platform.
Gen Z flocked to Depop for its ability to hit teen millionaires and help others pay for their education just by flipping vintage items.
Creating a store is easy …
… Which is part of the reason why the app has grown so quickly.
To have any chance of success, salespeople must master 3 skills:
- Inventory management: Depop stores are like an Instagram feed, so creating a cohesive aesthetic and giving each item a thoughtful description helps attract shoppers.
- Customer relationship: It is essential to add new announcements consistently and to respond quickly.
- Shipping: Fast shipping is a tabletop issue – branding your packaging, adding thank you notes, and sending freebies to new customers can help differentiate your store.
If you have mastered the basics, you could be selected as one of the top sellers.
Top sellers are handpicked by Depop and get additional support and promotion in the app.
To be eligible, sellers must post 4 consecutive months with:
- 50+ items sold at ~ $ 20, or ~ $ 2.6k in sales before fees
- Average score of at least 4.5 client
- Average shipping time from 3 days (so buyers get the item in 10 days on average)
Marketing products, managing orders, and shipping items means Depop can be a chore.
Some sellers say it’s impossible to be successful without being on your phone for 8+ hours per day (which doesn’t exactly sound like a sideways bustle).
- Even some of the top sellers think it’s not worth it, claiming the company favors established influencers with audiences on other platforms over top sellers.
That said, if you’re cleaning your wardrobe anyway, it might be worth it to set up a boutique and see what happens.