Designer says demand for ‘modest’ wedding dresses is on the rise

An Asian bridal designer has opened a studio with modest clothing as one of her most important values.

Raeesah Jassat launched her clothing brand, Valentina Rose last year in September, with bespoke dresses including bridal wear, simple dresses and ready-to-wear dresses.

The mother of three wanted to create a modest brand for Muslim girls in particular, but is aimed at all customers, regardless of their religion.

Located in the Blackburn Enterprise Center, the 31-year-old started a clothing business 10 years ago, but quit after having and raising three children.

She said: “I have always been interested in fashion and business.

“My husband and I run two restaurants, but I keep coming back and wanted to have my own brand.

“It’s nice to represent and support all kinds of women and to have something for my daughters to admire.

“And so many women are looking for modest clothes that are still glamorous and affordable, I wanted to give this away because it’s important that all women feel comfortable.”

Valentina Rose, Ms. Jassat often designs Asian bridal wear, with heavy embroidery work done in places like Lebanon and Turkey.

They also have an extremely popular modest clothing line, offering an option for every type of dresser.

At first Ms. Jassat designed and made everything herself, but as the brand has grown, she no longer designs that, while dresses are made in places like Delhi.

Everything except her ready-to-wear collection is designed by the mom herself.

She said: “A client will show us a dress on the internet and we will recreate it according to their budget.

“Initially, I was only doing ready-to-wear collections, but a lot of people asked me about bridal wear.

“Usually, people go for the glittery glamorous dresses, but since the pandemic, they want something a little more sophisticated.”

Ms Jassat and her husband run Wok to Work in Manchester, which is part of a franchise as well as a new pizzeria called Crusts in Rochdale.

She said, “I was busy being a mom before and I do all the social media and marketing for the restaurants that I run with my husband.

“I want my daughters to see that, in particular, an Asian woman can work as well as everything else, because we do a lot.”

The business was originally scheduled to start in February 2020, but after the pandemic halted her plans, Ms Jassat finally restarted in September.

To see more of his work, follow the Instagram page @ Valentinarose.co


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Daniel Lange

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