Internet Sensations The Four Lads in Jeans today announced that they are selling their original viral image in an NFT auction with a reserve price set at £ 1million.
The auction is in partnership with the CyberSmile charity and aims to raise awareness of online trolling.
Jamie Philips, Connor Humpage, Kevin Rooney and Alex Lacey known as ‘The Four Lads in Jeans’ are selling their famous meme as a digital artwork for £ 1million in a bid to raise awareness of online trolling.
The announcement follows a weekend football blackout aimed at eliminating abuse online and ahead of World Mental Health Week.
The auction will take place from Thursday May 6 to Thursday May 13 at the main NFT Rarible marketplace.
The auction will go live at 7 a.m. on Thursday 6 e May. To bid on The Four Lads in Jeans NFT, visit: rarible.com or to follow the campaign, visit @fourladsinjeans on Instagram for regular updates.
“Our image created some of the best times of our lives, but also the worst times of our life after experiencing some of the ups and downs that are in the public spotlight. Our ultimate goal is to help eradicate online abuse, and we hope that selling our image can help, ”commented The Four Lads in Jeans.
Since going viral, The Four Lads in Jeans has been shared by Conor McGregor, Harry Redknapp, Manchester City FC, Liam Gallagher, Piers Morgan and has appeared on national TV channels across the country, including Good Morning. Britain and BBC.
The Four Lads in Jeans are determined to use their platform for good and have partnered with the CyberSmile charity to sell the viral meme where they will donate a percentage of the funds to help the charity to fight bullying and abuse online.