Funny farm t-shirts in Richmond

Richmond graphic designer Dan MacClure poked fun at the whole farm size debate, but not everyone saw the funny side of it

Just a few years ago this weekend, a Richmond-based graphic designer caused a stir when he released a T-shirt denigrating the controversy over the size limits of houses on the city’s farmland.

On May 31, 2018, the Richmond News ran a front-page story telling how Dan MacClure of Creative Apparatus played with the universal sign warning drivers to beware of slow farm traffic.

Instead of a tractor, MacClure replaced it with a luxury sports car.

He said the satirical take dovetailed with the view of some Richmond residents that the nearly 12,000 square foot mansions built on farmland by non-farmers were the home of Lamborghini and Ferrari, as opposed to tractors. and plows.

The issue had been a hot topic in Richmond for years, with city council chambers repeatedly crowded with people on both sides of the argument.

“We see the fun in things, even when things are political, tense or confrontational,” MacClure said at the time.

“We are on the side of the real farmers here and we realize that there is a lot of work to that; we just thought it was funny.

The $ 20 T-shirts sold out quickly, although only 150 were made in a first run.

However, Gunraj Gill of the Richmond Farmland Owners Association said at the time that his organization did not see the humor and condemned the coup.

“This is just another example of the amount of public disinformation about farmers,” he said three years ago.

“It doesn’t help at all. But rather than pointing fingers, we’re working on a plan to get out there and educate people on what we’re really doing.

MacClure was also behind a t-shirt in 2017 with “Steveston Sealion Rides” as a message, after the now infamous video of a little girl being dragged into Steveston Harbor by a sea lion.


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Daniel Lange

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