Despite the challenges of Cvid-19 lockdowns, Heidi Semple and Julie Jordan have installed Lily Rose Bridal at Cully Court in Orton Southgate, with over 130 dresses in stock.
Over the past 12 months, they have used their time to set up the boutique in order to operate a shared pass for wedding dresses.
Heidi said: “We realize that the cost can skyrocket very quickly, so our concept is to sell in-stock dresses and samples – never tried on and never worn – as well as a pre-loved and vintage selection.
Julie said: “I was really influenced by the Say YES to the Dress program and I love helping women find their dream dress.
“Lily Rose Bridal wants to provide all of the one-on-one customer service and invite the family to see and help choose the right dress, but without the high price tag.”
Lily Rose Bridal dresses start from £ 150 and up to £ 495 for sample and vintage dresses, with sizes six to 26.
There is also a selection of new designer lines of the latest styles and a range of accessories such as veils, tiaras, belts and hair combs.