Riding Culture announces “Durable Jeans” riding pants

PRESS RELEASE: Riding Culture

The extremely durable, durable jeans from Riding Culture are more than just a fashion statement for a casual look on the bike. Whether on the pump track, on local trails, in the bikepark or on the commute to work, Riding Culture’s heavy-duty jeans are almost indestructible without compromising on comfort, breathability or weight. The secret lies in the special fabric used in their construction.

One of the main reasons for the global popularity of denim, the defining fabric used in jeans, is the durability and toughness of the material. Originally invented for gold miners during the California Gold Rush, the goal was to create pants that could withstand the daily hard work of miners and diggers. As good a material as denim is, durable, it has its limits, as anyone who has unintentionally disassembled a high-speed bicycle can attest. This is exactly where Riding Culture Durable jeans come in.

Almost indestructible fabric

In addition to the characteristic cotton, the special, sustainably produced fabric used in all Riding Culture Durable jeans includes a core made from a blend of UHMWPE (ultra-high molecular weight polyethylene), polyarylate and aramid (also known under the name Kevlar®). UHMWPE is a material originally developed for applications in aeronautics and space flight and one of the strongest and most abrasion resistant materials in the world, while polyarylate is a synthetic fabric highly heat resistant and insulating. The result is pants that look exactly like jeans, but are virtually indestructible in the event of an accident and even meet all CE standards for motorcycle protective clothing. Therefore, it is not surprising that the same fabric is used in the motorcycle protective clothing of Riding Culture parent company, THE ROKKER COMPANY.

Ultra resistant riding pants, casual look

In addition to classic chinos and tapered slim jeans, Riding Culture developed the Huppi Pro Black LT in collaboration with FMB Crankworx Slopestyle World Tour rider Lucas Huppert. The Huppi Pro riding pants feature a casual look, the ultra-resistant fabric of Riding Culture and many clever details like a hidden pocket for the lift tickets as well as a high level of comfort and elasticity to ensure sufficient protection. space for styling, regardless of the whip size or how high the jump will be.

Sustainably produced streetwear for women and men

Riding Culture’s sustainable jeans are of course available for both women and men. The distinct denim fabric used in all Riding Culture pants is produced in certified factories in Portugal, Romania and Vietnam. The Riding Culture clothing line additionally includes everything from t-shirts and long sleeves to caps and street wear. Finally, sustainability is not just a word for Riding Culture – all the tops are made in Portugal from organic cotton.

You can find more information on equestrian culture at:

About Daniel Lange

Daniel Lange

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