Few things are more appreciated than that favorite pair of jeans and a comfy t-shirt.
“It seems everything denim is right now,” said Alesha Rumford, owner of Frosting House Boutique, located at 301 S. Fifth St. in Leavenworth, Kansas. “Everyone’s style is in, it’s crazy. Flare, distressed, skinny, not distressed. Everything is in it. Everything is allowed.
Rumford said she is always on the lookout for trends. As she trusts her own eclectic ‘down-to-earth but chic and chic’ style, she receives feedback from her 16-year-old daughter on how the items might look in the store.
At the top of the trends are bell bottom, high waists, button flys and short frayed cuts.
And because fashion has such a broad reach, the denim and t-shirt duo can be elevated to work attire.
“You can dress up a T-shirt now,” Rumford said. “Times have changed. You can put on a nice blazer with a nice t-shirt. It seems a bit more – by pairing this t-shirt with jeans. I’m a jeans person. You can dress one up. pair of denim in the blink of an eye.
Think stiletto heels, bling jewelry, cuff bracelets and over-the-top earrings.
Women have become obsessed with authentic or vintage-inspired graphic tees, as well as those with different sayings.
T-shirts have become a means of personal expression and advertising. With the availability of custom Cricut screen printing and vinyl machines, any imaginable combination of art, words and photographs can be displayed proudly.
“I sell a lot of KC shirts or sports shirts because a lot of people in town don’t have them,” Rumford said. “I have funny sayings on the shirts. Just fun, upbeat, sensitizing shirts.
Textures are a must, and Rumford said she does a lot of sublimation printing which inks the shirt instead of fusing it.
As fall approaches, she said neon is everywhere.
“The shirts I’ve looked at have the vibe of the ’80s and’ 90s. Bright colors of pumpkin and the like. Splattered with paint and dyed on knots too. Just a lot of neat techniques that shirt makers are used to.
And the variety fits perfectly into the store which has “all the ingredients to make life sweet”.
Rumford opened Frosting House Boutique in December 2020.
“I took a leap of faith during COVID,” she said. “I was tired of being home. The motivation and the desire to create my own store… and finally, I had the chance to do it. So here we are. “
From an early age, Rumford said she learned from her mother.
“You can dress classy in very basic clothes, and to dress them up you add a necklace or earrings,” she said. “So my fashion sense started at a young age. She was beautiful everywhere she went. So that’s where it starts.