June 26, 2022

Texas Company launches five celebrity-run book clubs

Literati, an Austin, Texas-based company founded in 2017 that offers children’s book subscription boxes, is expanding into branded virtual book clubs. The book clubs will be overseen by a celebrity quartet, including basketball star Stephen Curry, Nobel laureate Malala Yousafzai, businessman Sir Richard Branson and author Susan Orlean. Another book club will be run by the Joseph Campbell Foundation.

Readers can join Book Clubs for $24.95 per month, and members will receive a curator-selected copy of the book along with a note and special packaging. An accompanying app will offer subscribers the ability to interact with hosts in book discussions. The new services are expected to launch in October.

Each club will have a different objective. Stephen Curry’s club, named ‘Underrated’, is “an exploration of what it means to break down barriers”. Malala Yousafzai’s club “Fearless” will promote unsung voices. Branson’s club, dubbed “Reading with Richard,” will feature titles of adventure and inspiration. Susan Orlean’s club, called “Private Collection”, will feature her favorite books from her personal library. Joseph Campbell’s club, “Myth and Meaning,” will feature modern selections from The Joseph Campbell Foundation, as well as titles Campbell loved.

“We believe in the power of books to inspire lifelong learning and spark deeper conversation,” Jessica Ewing, CEO and founder of Literati, said in a statement. “Our luminaries seek to provide something of unique value to the world. Whether it’s bringing out outsider writers, showcasing new female voices, or sharing beloved books from their private collection, their selections have a deeply personal meaning.