Planning a wedding is notoriously expensive, and the dress alone can add thousands of dollars to the bill.
While the perfect wedding dress is a staple of the dream day, spending a month’s salary or more on something you will only wear once can sting a bit for some brides.
However, a store in Knightsbridge has created the perfect solution to the wedding dress problem.
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In a first for London charity shops, the Octavia Foundation The Knightsbridge branch has launched a wedding dress boutique, offering new and used wedding dresses donated by famous bridal designers and members of the public.
The Bridal Department offers a personal styling service for high-quality second-hand wedding dresses from top designers, some of which have never even been worn, and they all cost a fraction of the price of a dress from a store. of conventional marriage.
At Octavia, brides-to-be will benefit from expert advice and the exceptional service you expect from a bridal shop, while also having the ability to browse high-quality dresses, vintage heirlooms and accessories in one space. private and decorated.
This means that you will still enjoy the full experience of buying a wedding dress, but also the added benefits of helping the environment and the community by buying more consciously.
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Benefits of buying pre-owned wedding dresses
While a charity store might not be your first choice for buying a wedding dress, there are huge benefits to buying second-hand clothes – even for one of the most important dresses in your store. life.
Of course, saving money is a huge draw: some of the dresses in the Octavia boutique offer savings of almost £ 1,000 based on retail prices.
For example, one dress was selling for £ 1,300 but is on sale at Octavia for just £ 450, and another was originally priced at £ 900 but is selling for £ 300.
Besides being more affordable, second-hand shopping also has huge social and environmental benefits.
Every penny of profit raised through Octavia Retail goes directly into their work in the community, which includes inspiring confidence-building projects for young people, employment and training support for local residents, and community programs. friendship for older and isolated members of the community.
Surprisingly, the fashion industry is in fact the second biggest polluter in the world – beaten only by the oil industry – and 10,000 clothes are sent to the landfill every five minutes.
While fast fashion and rapidly changing trends are the main culprits of this level of pollution, a wedding dress that will only be worn once is probably one of the most unsustainable pieces you can buy.
It is estimated that a single wedding dress uses 9,000 liters of water in its production, and cheaper wedding dresses are often made of plastic-based materials that are shipped around the world and can be made in factories. with poor working conditions, resulting in a huge carbon footprint for a garment that will only be worn for a few hours.
Buying a second-hand wedding dress is an easy and fun way to make a wedding more lasting and find something unique and unique for the big day.
While finding that a perfect wedding dress is essential for many brides, there is no reason not to consider giving new life to a pre-loved or vintage item – especially when designer brands from bride such as Jenny Packham, Ulrich Encler and Jesus Peiro can be purchased at a fraction of the retail price.
Of course, you can always have the dresses altered to better suit you and your personal style, giving you a lot more freedom to create the wedding dress of your dreams.
Andrew Adair, head of retail at Octavia, said: “Finally, we are breaking out of the restrictions and being able to reunite with our loved ones for pre-lockdown style nuptials.
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“The opening of our bridal boutique couldn’t be better placed to support brides-to-be, offering them the chance to enjoy the magical experience of a bridal boutique in our flagship store.
“With their keen eyes, our stylists are excellent fashion matchmakers and have a knack for determining what will suit the tastes and needs of each client.
“For those who have searched unsuccessfully online, our store might be the perfect place to discover the perfect ‘borrowed’ something and pick up a unique dress for a fraction of its original price.
Plus, every purchase will go towards our life changing work with local communities, allowing brides to help their handbag, the planet and the community at the same time.
Appointments can be made by calling Octavia’s Brompton Road store on 020 7581 7987, Monday to Saturday 10 a.m. to 6 p.m. and Sunday 11 a.m. to 5 p.m.
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